English

Explore the example texts section for pre-made content that you can utilize in your communications (website, newsletter, social media, etc.).

Important spellings

The correct wording is “Miles & More“, not “Lufthansa Miles & More”.
Miles & More must not be wrapped in bodies of text contained in offline media or in pre-defined online formats (e.g. on banners).
Miles & More must always be written with a space before and after the “&”, and without hyphens.
The URL is always written without a preceding “www.”. Unless this is not possible for technical reasons.
Word combinations featuring “miles” must not create any new kinds of miles: e.g. “Bonus miles”, “extra miles” or “flight miles”. Compositions such as “miles boom” or “miles splash” are also prohibited. Words like “milestone” must only ever be used in conjunction with their original meaning.
We always use the term Miles & More service card number, not the Miles & More card number.
Miles & More members can only ever “redeem“ the miles they earn; they can never use miles as “payment”.
Only the terms “Award Flights“ (category) or an “Award Flight“ (flight) are acceptable, never “flight tickets”, “free tickets” or “free flights”.
The following footnote must always be included in connection with Fly Smart award flights: “You will find the Fly Smart terms and conditions at ”.
It is important to avoid using the term “free” in connection with miles. Here it is better to speak of “additional“ or “XXX Miles & More miles for you!“.